How OneTec Family Law Rebuilt Its Search Presence After a Firm Split and Office Move
When a longtime client left his partnership to start his own firm and then moved offices, we managed every phase of the transition, keeping rankings intact and rebuilding local visibility from a new address.
Two Major Disruptions Back to Back
C. Sean Stephens has practiced family law in Portland for over 30 years. We worked with him at his previous firm. When that partnership dissolved, Sean launched OneTec Family Law as a solo practice. Then, partway through building the new firm's search presence, the office moved to a new location in downtown Portland. Each transition threatened to undo months of SEO progress.
Firm Split: New Brand From Scratch
Leaving an established partnership meant starting over: new firm name, new website, new Google Business Profile. The old firm's domain authority and brand recognition didn't transfer. OneTec needed its own search identity.
Office Move: Local SEO Reset
Moving offices changes your Google Business Profile address, resets your local pack positions, and can confuse citation databases. The old location's 0% local pack coverage after the move confirmed the risk. Everything had to be rebuilt at the new address.
Portland's Competitive Family Law Market
Portland has dozens of family law firms with deep SEO investments. Competing for "divorce attorney portland" and "family law attorney portland" as a new brand with a fresh domain required a strategic, long-term approach.
Managing Transitions Without Losing Ground
We treated each disruption as an opportunity to build stronger foundations. The firm split let us design a site optimized from day one. The office move let us clean up citations and strengthen local signals.
Building the OneTec Brand Online
Designed and launched a new website for OneTec Family Law with practice area pages covering divorce, child custody, child support, spousal support, prenuptial agreements, and collaborative divorce. Built around Sean's 30+ years of E-E-A-T signals and Oregon-specific legal expertise.
Targeting High-Intent Family Law Searches
Created content targeting both commercial terms ("divorce attorney portland") and informational queries people search when considering a family lawyer. Focused on affordability-related terms where OneTec has a genuine differentiator with transparent pricing.
Updating the Internet With New Information
When the office moved to SW 6th Ave, we executed a full location transition: updated the Google Business Profile address, submitted corrected NAP data across all citation sources, updated schema markup, and monitored local pack recovery week by week.
Rebuilding Local Visibility at the New Address
Post-move, local pack coverage climbed from 0% to 68.5% (and growing at +18.5% per reporting period). Organic rankings stabilized and continued improving, with 55 keywords now on page one and "family law" generating over 17,000 impressions.
Stronger After Every Transition
Despite a firm split and office move, OneTec Family Law now holds 55 page-one keywords, 68.5% local pack coverage at the new location (and climbing), and ranks on the first page for "family law" with over 17,000 impressions.
Top Rankings (Google Search Console)
Average organic positions across all search types
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