AI Visibility Audits That Show What ChatGPT and Google AI Overviews Say About Your Business
You can check your Google ranking in ten seconds. There is no equivalent for ChatGPT, Perplexity, Gemini, Copilot, or Google’s AI Overviews, and that is a problem, because a growing share of the people looking for what you sell are asking those systems instead, and getting answers that name specific businesses.
AI Visibility is Webfu’s measurement service, built on the same discipline we have applied to search since 1999: measure first, then act. We run the questions your customers actually ask across the major AI answer engines, record whether your business appears, check whether what is said about you is correct, and show you which competitors are being recommended in your place. Then we build the plan that closes the gap.
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You Are Being Talked About In Answers You Cannot See
Somewhere today, a customer asked an AI system who to hire for exactly what you do. An answer came back with names in it. Maybe yours was there, described three years out of date. Maybe a competitor half your size was recommended in every response. You have no way of knowing, because nothing in your analytics, your rankings, or your monthly report can see that conversation.
The industry’s response has not helped. One camp sells AI search tactics with no data behind them: a program pitched off fear and a screenshot of one lucky answer. The other camp keeps sending the same ranking report as if the channel does not exist. Both approaches share the same flaw: nobody ever checked what the systems actually say about you before deciding what to do about it.
You do not need tactics first. You need a baseline: a structured, repeatable measurement that turns an abstract worry into a specific, fixable list and tells you whether you even have a problem worth spending on. That is exactly what this service is, and it is where Webfu starts.
An AI Visibility Audit Built Around Evidence, Not Screenshots
Every audit answers four questions: do you appear, is what is said about you correct, who is being recommended instead, and which sources the answers draw from. The prompt set is built from your market, run identically across engines, and recorded so the second run is comparable to the first.
Measurement is also the sensible entry point into our AI services. GEO is the content and citation work that changes what the engines find, AIO is the broader program that improves authority and structure for AI and traditional search together, and ChatGPT Optimization is the platform-specific version for the engine most businesses ask about first. A baseline costs less than any of them, and it makes every later decision evidence-based.
Prompt Set Built From Your Actual Market
We build the question set from how your customers describe their problem, not from keyword tools. That includes the direct searches (“best commercial roofer in Portland”), the research questions people ask before they are ready to hire, and the comparison prompts where a competitor’s name comes up next to yours.
Cross-Engine Testing
The same prompt set run across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot. They behave differently enough that a strong result in one predicts very little about the others, so we record them separately.
Accuracy Review
Being mentioned is not automatically good. We check whether your services, service area, positioning, hours, and contact details are described correctly, and flag anything wrong along with the source it appears to have come from.
Competitive Picture
Which businesses get recommended instead of you, how they are described, and what those sources have that yours do not. This is usually the most actionable part of the report.
Source Tracing
Where the answers appear to come from: your own pages, directories, review platforms, news coverage, or forum threads. Knowing that a bad description traces to one stale directory listing changes the priority order entirely.
Technical Readiness Check
Whether the AI crawlers can reach your content at all. Robots.txt rules, server-level blocks, and JavaScript-dependent content that never renders for a plain fetch are all common and all quietly disqualifying.
A Prioritized Plan
The deliverable is not a screenshot gallery. It is a ranked list of what to fix, what each fix is likely to affect, and what is outside anyone’s control.
Reporting That Connects To Real Business Outcomes
Ongoing tracking re-runs the same prompt set on a schedule, so you see presence and accuracy change while work is underway, reported alongside the rankings, traffic, and leads your other channels produce.
More on monthly reportingWhy Webfu Instead Of Another AI Visibility Vendor?
Focus. Search is the business here, and measurement is how every Webfu engagement already starts. This is not a dashboard product spun up to catch a trend: it is the audit discipline we have always used, pointed at the engines your reports cannot see.
Experience. We have worked through every major era of search since 1999, and every one of them rewarded the businesses that measured before they acted. Reading answer engines, tracing sources, and separating signal from noise is exactly the kind of work that experience compounds in.
Direct access. The findings get walked through with you by the people who ran the audit. You can ask why a competitor keeps appearing, and get the actual sources, not a slide.
No shortcuts. No invented visibility scores that sound precise. No program sold before the baseline exists. If the audit says you are doing fine, that is the finding. We would rather tell you that than sell you work you do not need.
Proof That Measurement Pays Off
Webfu has spent more than 25 years building search visibility for businesses in competitive industries, and has been working in AI-driven discovery since it started producing leads. The audits work because the method is boring: the same prompts, the same engines, recorded the same way, every time.
- 25+ years in business through every major phase of modern search
- Working in AI-driven discovery since it started producing leads for clients
- A repeatable prompt-set method, so the second run is genuinely comparable to the first
- Findings you can trust in both directions, including the audits that end with “you are fine”
The value is not the report. It is the decisions it changes: the program you do not buy, the stale listing you fix first, the competitor advantage you stop guessing about.
Nobody Can Guarantee What An AI Engine Says About You.
Generative systems are not deterministic. The same prompt can return different answers to different users, in different sessions, and after a model update. So a single result is a data point, not a ranking, and we report presence and accuracy over a repeated prompt set rather than inventing a score that sounds precise.
Nobody can guarantee a mention in an AI answer, and any vendor who does is describing something they do not control. What we can do is measure honestly, fix the inputs that are demonstrably broken, and show you the change over time.
How Our AI Visibility Engagements Work
Every engagement follows a clear structure. No black box. No filler work. No confusion about what is being done and why.
Step 1: Audit
We scope the prompt set and competitor list with you in a working session, because you know how your customers talk about their problem better than any tool does. Then every prompt runs on every engine, recorded with the answers and the cited sources.
Step 2: Strategy
A walkthrough of where you stand: what is inaccurate and which source it traces to, who is being recommended instead of you and why, and a prioritized fix list ordered by what changes the answers fastest.
Step 3: Execute
The fixes themselves are mostly GEO work: correcting the stale listing a wrong description traces to, restructuring the pages the engines skip, opening crawler access, and getting corrected sources re-crawled so the change propagates.
Step 4: Report And Refine
The same prompt set re-run on a schedule while work is underway, so you can see whether the changes moved anything and catch it early when an answer starts describing you wrong.
A baseline typically takes one to two weeks from scoping to the findings walkthrough. Source corrections propagate over the following weeks and months as systems re-crawl, which is why tracked engagements usually run 3 to 6 months before the before-and-after picture is clear. What you own at the end is something most competitors do not have: evidence.
Frequently Asked Questions About AI Visibility
What Does An AI Visibility Audit Include?
A prompt set built from your market, the same prompts run across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot, an accuracy review of what is said about you, the competitive picture of who gets recommended instead, source tracing for every problem found, a technical readiness check on the AI crawlers, and a prioritized fix list. Asking ChatGPT about your business yourself is worth doing, but results vary by session and phrasing: a structured set run consistently is the difference between a data point and a measurement.
How Long Does The Audit Take?
Typically one to two weeks from scoping to the findings walkthrough, depending on how many prompts and competitors are in scope. Fixes that come out of it (correcting a stale source, getting it re-crawled) take longer to propagate, which is what ongoing tracking is for.
How Much Does An AI Visibility Audit Cost?
The baseline audit is scoped by the size of the prompt set and the competitive field. Ongoing tracking usually rides along with a search retainer, which at Webfu runs from $1,000 to $5,000 per month with a 6-month minimum and no long-term contract. Book a free strategy call for a scoped number.
Is An AI Visibility Audit Worth It?
If your customers ask AI systems who to hire, you are already in the answers or conspicuously missing from them, and either one is worth knowing. And if the audit says you are doing fine, that is a cheap way to avoid an expensive program: an outcome we report happily, particularly for established businesses with strong local signals.
Does AI Visibility Work With SEO Reporting And Google Ads?
It sits alongside them. Rankings, traffic, and conversions still tell you what traditional search and Google Ads are producing. AI visibility tells you about a channel those reports cannot see, and our monthly reporting can carry all of it together.
Find Out What The AI Says About You
Your customers are already asking. The only question is whether you know what they are being told. A baseline is cheap, it takes a couple of weeks, and it usually surprises people in one direction or the other.
A strategy call is where it starts. We look at your market, agree on the questions worth asking, and scope the audit. If what the systems say about you turns out to be accurate and strong, you will know that too, and you will have the baseline to prove it six months from now.
When you are ready to see your business the way the answer engines see it, contact us or book a free SEO strategy call and we will run your market.
