Category Archives: Google’s Algorithm

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Why Google Search Console Impressions Dropped After September 10, 2025

Why Google Search Console Impressions Dropped After September 10, 2025
Around mid-September, we saw a sharp decline in impressions across many of our clients’ Google Search Console reports. Some sites dropped 30 to 50 percent, especially on desktop. At the same time, clicks stayed consistent and average position jumped for a lot of keywords. That combination told us right away this was not a ranking…
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SEO – Correlation vs Causation

SEO – Correlation vs Causation
In SEO, success often comes from recognizing patterns that tend to lead to higher rankings, even if you can't prove exactly what caused them. Here are a few SEO examples where correlation matters more than causation: 1. Longer blog posts rank higher. Correlation: Data shows that pages with more words tend to rank better. But…
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How the End of Third-Party Cookies in Chrome Will Impact Google Analytics

How the End of Third-Party Cookies in Chrome Will Impact Google Analytics
The upcoming blocking of third-party cookies in future Chrome versions as part of Google's Privacy Sandbox initiative will significantly impact Google Analytics in the following ways: 1. Data Collection Limitations: Reduced Tracking: Without third-party cookies, Google Analytics will have reduced capability to track users across different websites. This will limit the ability to get a…
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